WILLEMSTAD – The Curaçao Hospitality and Tourism Association CHATA says it is excited to announce the latest achievements in Curaçao's hospitality sector, showcasing the island's growing appeal as a premier tourist destination.
Record-Breaking Occupancy Rates
According to data from STR, Curaçao's hotels achieved an unprecedented average room occupancy of 78.1% in March 2024, representing a remarkable 26% increase in revenue per available room. This significant surge in occupancy is accompanied by a substantial 8% growth in available rooms compared to March 2023, with the addition of 230 new hotel rooms. The Average Daily Room Rate (ADR) soared to $270.99, marking a 13.1% increase from the previous year, while Revenue Per Available Room (RevPar) reached $211.77, reflecting a 25.9% rise from March 2023. These outstanding results underscore the collaborative efforts of all stakeholders in the hospitality sector.
Surge in Visitor Numbers
Curaçao welcomed an impressive 63,556 stopover visitors in March 2024, marking a substantial 38.4% surge from the previous year, according to CTB. This influx of an additional 17,642 visitors compared to last year highlights the island's potential as a preferred tourist destination.
Global Acclaim and Enhanced Airlift
The surge in visitor numbers from key markets has led to global recognition for Curaçao as a premier destination. Additional air services, particularly from Amsterdam, contributed to an 18.5% increase in visitors from the Netherlands, alongside notable surges from the USA and Brazil. Notably, the number of visitors from the USA grew by 6,883, while visitors from Brazil increased by 2,000 compared to March 2023. This international acclaim solidifies Curaçao's status as a top-tier destination.
Sustained Growth and Future Outlook
The momentum in Curaçao's hospitality sector is expected to continue throughout 2024, with strong forward bookings and ongoing efforts in the second quarter to ensure further growth. However, stakeholders emphasize the importance of remaining vigilant and proactive to effectively manage this growth.
These achievements underscore Curaçao's position as a leading tourist destination, reflecting the dedication and collaboration of the entire industry, including tourism organizations, government, stakeholders, and CHATA members. With sustained growth and continued efforts, Curaçao is poised for a prosperous future in the hospitality sector.
