SANTO DOMINGO - Recognizing the importance of strengthening their brand position as a logistical hub in the Caribbean, the Dominican Republic Shipping Association (ANRD) invited Ghatim Kabbara to be their keynote speaker during a conference that took place at Hotel Embajador on September 12th. The presentation titled “The Power of Branding” was made by the former CEO of the Curaçao Tourist Board to help the association members understand how to create brand value that would support their vision of becoming a leading container and cruise port destination in the world.

Ghatim Kabbara was able to inspire the audience as he took them on a journey of knowledge and insights, making them reflect on their purpose as an industry and on their role in the region. “The Dominican Republic has managed to position itself as a leading tourism destination brand, but now the country has the unique opportunity to brand itself as the Caribbean’s most important hub for international commerce and trade.”, Kabbara explained during the conference.

The President of the ANRD, Teddy Heinsen, emphasized the importance of branding sectors of the economy in order to be more effective in attracting foreign investment and new trading partners essential to economic growth. “We live in times of highly changing markets, and the Dominican Republic Shipping Association is continuously pursuing new ways to evolve with the times to stay competitive, and that is one of the main reasons behind organizing this conference”, he said during his opening speech.