BOGOTA - The commercial appointment arrives that during 40 uninterrupted versions, has opened the doors to alliances between businessmen in the sector, for the creation of new products and services, which travelers will be able to enjoy in the coming holiday seasons.
With the presence of more than 13,000 professional attendees, the ANATO 2022 Tourist Showcase will bring together managers, directors, as well as Agents and/or commercial advisors from the sector, who will present their offer to national and international professional visitors.
“Holding this event is of great importance not only for the travel industry in the country, but also the region and the world. It is a great stage to boost business and represents a very intense work agenda for those who participate. We are sure that this version will be successful for everyone”, explained Paula Cortés Calle, executive president of ANATO.
To make the meetings more effective, the Association once again makes available to exhibitors and visitors the Face-to-Face Appointment Scheduling, a tool that will allow those who already have their registration approved, to schedule meetings during the days of the event in order to strengthen their contacts. business and optimize your time. To date, a total of 4,453 citations have been requested.
It should be noted that the Top 5 of the professionals participating in the Tourist Showcase belong to companies whose activity corresponds to Travel and Tourism Agencies (36%), Operating Travel Agencies (16%), Hotel or Hotel Chain (15%), Agency of Wholesale Travel (9%) and National Official Organization (6%).
Market
news Taking into account the gradual recovery that tourism has been showing, and in order to know how the trends in the sector are changing, ANATO carried out the 5th Reactivation Survey of its Travel Agencies, with which its level of operation, the commercialization of its products and services, in addition to employment.
One of the results of the study is that, although in 2021, the Associated Travel Agencies reported a reactivation in their sales of 62%, by 2022 they expect it to reach 85%, compared to 2019.
“The pandemic has brought new challenges for businessmen, who have been able to face them by strengthening their tools of professionalism and advice, in order to become increasingly necessary for tourists when seeking guidance from them in preparing their trips,” he explained. Paula Cortés Calle, executive president of ANATO.
Looking at the segments that sold the most in 2021, the respondents revealed that the corporate sector reached a 55% share, while the vacation sector obtained 45%; In addition, national destinations had a 58% share, and 42% international ones, suggesting a better recovery for the international market for this year.
It should be noted that employment was one of the most affected. However, in 2021, the number of employees in Associated Travel Agencies was reduced by 38%, with 93% working full time, 2% part time and 5% suspended, which indicates that despite that the PAEF was a tool of great help, there is still a long way to go to recover the lost positions.
“This survey also showed us the great interest that Travel Agencies have in participating in the ANATO Tourist Showcase, an event that we will hold in person on February 23, 24 and 25 in Bogotá, because according to the study, the 70% of those surveyed will be present at this important event to promote their portfolio of products and services to other attendees, which will result in alternatives for travelers in the coming vacation seasons”, concluded the union leader.
