WILLEMSTAD - Casha, the leading association representing small-scale vacation rentals, saw a modest uptick in activity during the month of June compared to the previous year. Members reported an occupancy rate of 56 percent, representing a noteworthy increase from the 51 percent recorded in 2022. However, affiliated car rental companies and diving centers encountered a quieter period, with declines of 10 and 15 percent respectively when compared to 2022. 

Casha members attribute this shift to a growing supply in the market, creating a more competitive landscape for long-established businesses. Notably, the alternative sector experienced a significant surge, with the number of available rooms increasing by 20 percent. Furthermore, the impact of all-inclusive resorts reserving a substantial portion of airline seats resulted in reduced availability for other travelers. 

While Casha members expressed optimism regarding the slight growth in occupancy rates, they highlighted the challenges faced by car rental companies and diving centers. The decline in demand within these sectors prompts a need for adaptability and innovative strategies to maintain profitability. 

The rising supply of vacation rentals presents both opportunities and obstacles for industry participants. While it offers more choices to potential visitors, it also intensifies the competition among businesses vying for bookings and occupancy. Casha members stress the importance of continuous adaptation and the exploration of new avenues to differentiate themselves in an increasingly crowded marketplace. 

Looking ahead, Casha and its members anticipate further fluctuations in the industry as travel patterns continue to evolve amidst changing consumer preferences. They remain committed to monitoring market dynamics and providing the necessary support to enable sustainable growth for their members.