WILLEMSTAD - The Dutch soccer club Ajax and Curaçao Tourist Board have reached agreement on a partnership. The collaboration starts retroactively on January 1, 2020 and runs until June 30, 2023. For the first time in the history of the club, a partner will be visible on the sleeve of the Ajax shirt. Curaçao Tourist Board will also use it through various channels promote tourism on the island among the millions of followers of the club.

In addition to visibility by means of a logo on the shirt, from the match on 19 January against Sparta Rotterdam, a visit by Ajax 1 to Curaçao is also part of the agreement. An "Ajax Legends team" will also travel to Curaçao and several promotional events will be organized on the island.

Ms. Mc William, Curaçao's Minister for Economic Development: “Tourism is an important pillar of Curaçao's economic development. The cooperation with Ajax is a good way to tell our Dutch and international target group more about Curaçao as a versatile holiday destination. We have many years of experience with sports marketing around the world and a partnership with Ajax, with their international reach and view of future generations fits very well with our objectives. We look forward to good cooperation and to receive the team in Curaçao so that they can experience for themselves how much there is to experience on our island.”

Menno Geelen, commercial director of Ajax: “For Ajax, the partnership with Curaçao Tourist Board means a nice expansion of our commercial portfolio. And with Curaçao Tourist Board we will ensure that their marketing objectives will be achieved thanks to this collaboration. Our new partner at Ajax provides income that must contribute to our goal of structurally joining the European football top. We are looking forward to a long-term and successful collaboration.”