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CBS presents on its website information about the use of Social Media Platforms in Curaçao for the year 2022

Main news | By Press release May 31, 2023

WILLEMSTAD - The Central Bureau of Statistics (CBS) has conducted a Labor Force Survey between October 2022 and February 2023. During this Labor Force Survey, three questions were combined on the following topics: Social Media, Social Cohesion, and Poverty. 

 

Today, CBS presents the most important results regarding the use of Social Media Platforms in Curaçao for the year 2022: 

 

The 5 most used Social Media Platforms in Curaçao in 2022 are WhatsApp (80.5%), YouTube (71.6%), Facebook (62.1%), Messenger (49.2%), and Instagram (37.8%). The use of all Social Media Platforms has generally increased for the population aged 5 and older. 

 

Use of social media by gender 

 

There is no significant difference in the general use of Social Media Platforms between genders. However, there is a significant difference in the use of the Pinterest platform between the female and male population. More women (26.7%) use Pinterest than men (11.6%). 

 

The 5 most used Social Media Platforms in Curaçao are further described: 

 

WhatsApp is the number one used Social Media Platform in Curaçao. Its usage has grown from 67.0% in 2017 to 80.5% in 2022. This platform is almost equally used among all age groups. 

 

YouTube is the second most used platform. This is the social media platform that has grown significantly compared to the other platforms. Its usage has grown by 20.1% between 2017 and 2022. 71.6% of people say they use this platform, compared to 51.5% in 2017. The age groups from 06-14 years to 35-44 years use it slightly more than the older age groups. 

 

The growth of Facebook has flattened in the past six years, but it remains one of the most used social media sites among adults in Curaçao: 62.1% in 2023 compared to 55.5% in 2017. The growth of usage in the 55-64 age group is noteworthy, from 44.3% in 2017 to 68.5% in 2022. 

 

Messenger has grown by 1.8% between the two measurement points. From 47.4% in 2017 to 49.2% in 2022. The age groups 15-24, 25-34, and 35-44 years are the age groups that use this platform the most. 

 

There is an increase in the usage of the Instagram platform from 21.5% in 2017 to 37.8% in 2022. The age groups that use Instagram the most are between 15-24 (82.0%) and 25-34 years (72.3%). 

 

Unpopular Social Media Platforms in Curaçao for the year 2022 

 

The two least popular Social Media Platforms in Curaçao are Twitter and LinkedIn. They were also the two least used platforms in 2017. But there is an increase in the usage of both platforms, Twitter from 8.5% in 2017 to 11.2% in 2022 and LinkedIn from 6.0% (2017) to 10.8% in 2022. The age groups that use both platforms the most are the age groups between 15-24, 25-34, and 35-44 years. 

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Curaçao Chronicle | CBS presents on its website information about the use of Social Media Platforms in Curaçao for the year 2022
  • Curaçao Chronicle
  • (599-9) 523-4857

CBS presents on its website information about the use of Social Media Platforms in Curaçao for the year 2022

Main news | By Press release May 31, 2023

WILLEMSTAD - The Central Bureau of Statistics (CBS) has conducted a Labor Force Survey between October 2022 and February 2023. During this Labor Force Survey, three questions were combined on the following topics: Social Media, Social Cohesion, and Poverty. 

 

Today, CBS presents the most important results regarding the use of Social Media Platforms in Curaçao for the year 2022: 

 

The 5 most used Social Media Platforms in Curaçao in 2022 are WhatsApp (80.5%), YouTube (71.6%), Facebook (62.1%), Messenger (49.2%), and Instagram (37.8%). The use of all Social Media Platforms has generally increased for the population aged 5 and older. 

 

Use of social media by gender 

 

There is no significant difference in the general use of Social Media Platforms between genders. However, there is a significant difference in the use of the Pinterest platform between the female and male population. More women (26.7%) use Pinterest than men (11.6%). 

 

The 5 most used Social Media Platforms in Curaçao are further described: 

 

WhatsApp is the number one used Social Media Platform in Curaçao. Its usage has grown from 67.0% in 2017 to 80.5% in 2022. This platform is almost equally used among all age groups. 

 

YouTube is the second most used platform. This is the social media platform that has grown significantly compared to the other platforms. Its usage has grown by 20.1% between 2017 and 2022. 71.6% of people say they use this platform, compared to 51.5% in 2017. The age groups from 06-14 years to 35-44 years use it slightly more than the older age groups. 

 

The growth of Facebook has flattened in the past six years, but it remains one of the most used social media sites among adults in Curaçao: 62.1% in 2023 compared to 55.5% in 2017. The growth of usage in the 55-64 age group is noteworthy, from 44.3% in 2017 to 68.5% in 2022. 

 

Messenger has grown by 1.8% between the two measurement points. From 47.4% in 2017 to 49.2% in 2022. The age groups 15-24, 25-34, and 35-44 years are the age groups that use this platform the most. 

 

There is an increase in the usage of the Instagram platform from 21.5% in 2017 to 37.8% in 2022. The age groups that use Instagram the most are between 15-24 (82.0%) and 25-34 years (72.3%). 

 

Unpopular Social Media Platforms in Curaçao for the year 2022 

 

The two least popular Social Media Platforms in Curaçao are Twitter and LinkedIn. They were also the two least used platforms in 2017. But there is an increase in the usage of both platforms, Twitter from 8.5% in 2017 to 11.2% in 2022 and LinkedIn from 6.0% (2017) to 10.8% in 2022. The age groups that use both platforms the most are the age groups between 15-24, 25-34, and 35-44 years. 

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