CORO - On Saturday, October 28, the launch of the Health and Wellness Falcon brand took place in its initial stage, featuring an exhibition of 30 companies related to various health and wellness institutions in the city of Coro. This initiative is led by Antonio Molina, Director of Consecomercio and 2nd VP of Fedecamaras Falcon. 

The brand will be the flagship of the marketing and positioning strategy for a robust, quality exportable offering, with a value proposition that focuses not only on the particular but also on the holistic well-being of individuals. It primarily targets health tourism from the ABC islands, placing the human being at the center of scientific, medical, and hospital care, as well as tourist, culinary, cultural, and diverse experiences. Everything a patient and their companions might need to ensure that their well-being and tourism experience in Falcon is both pleasant and clearly focused on tourism. 

The municipal and regional governments have committed to providing all necessary support and assistance in terms of security, services, fuel, and transportation to ensure a pleasant and welcoming experience for all visitors, from the moment they disembark from the plane until their return home. 

On the other hand, the National Federation of Chambers of Commerce, Consecomercio, the Falcon Chamber of Commerce, and the entire regional business community have committed to the organization and certification of all health and wellness service providers, as well as tourism service providers, to ensure that those participating in this initiative comply with all national and international regulations and standards in terms of health, care, comfort, as well as the medical, professional, and academic credentials of each member of these institutions. 

In addition to the exhibition, the launch ceremony featured the participation of the Treasurer of the National Federation of Chambers of Commerce, Rafael Trejo, the President of the Falcon Chamber of Commerce, José Graceffa, the President of the Yaracuy Chamber of Commerce, Héctor Bastida, the Consul of the Netherlands for Falcon and Lara, Carlos Medina, as well as representatives from the regional government, including the Secretary of Tourism of Falcon, Yves Marcano, the Secretary of Health, Jean Carlo Sánchez, and the Secretary of Tourism, Education, and Culture, Efrangi Campos. 

The launch of the Health and Wellness Tourism Falcon brand with the institutions of Paraguaná will soon take place under the coordination of the Falcon Chamber of Commerce and the Chamber of Tourism of the State of Falcon.