WILLEMSTAD, BRIDGETOWN – Fun Miles, the Caribbean’s largest and most popular loyalty program, has officially expanded to Barbados. The program launched there on September 1 with Kooyman and MyMalls as its first local partners.

A festive launch event will take place on September 6 at Kooyman Barbados, coinciding with the start of a major promotional campaign. According to the company, the move makes Fun Miles even more valuable for customers across the wider Caribbean region.

Fun Miles has been active in the Dutch Caribbean since 1998 and now counts more than 115,000 active members and over 200 participating businesses. The program is fully digital and sustainable, offering a user-friendly app, a popular website, and a strong social media community.

With its entry into Barbados, Fun Miles is taking another step in strengthening its regional presence and offering customers more opportunities to save and redeem points across the Caribbean.