WILLEMSTAD - Last Monday, February 13, the soft drink Fria unveiled its new look. Fria was introduced in the year 1970 by Mr. Miles Pinedo. A colorful and delicious, but also unique soft drink. A reference to color, joy, and full of energy just like our lifestyle on the island. So, it was no wonder that Fria became the most favorite, most popular, and most colorful on the market. And therefore, managed to maintain its first place for the last 4 decades. The launch of Fria's new look is the start of an extensive campaign that will be held throughout the year.
It is with great pleasure that Curaçao Beverage Bottling Company introduces the new, vibrant, and dynamic look, with the refreshing taste we are used to. Locally produced and bottled, “for us, by us”, according to Mr. Andrew Pinedo, Managing Director of Curaçao Beverage Bottling Company. Good quality ingredients have ensured Fria's success over the years together with the best water in the world. So “same taste, with a new look”.
Like music, color is a universal language. A language that most people speak and understand. Color is everywhere. We use color to express ourselves, to distinguish ourselves as individuals, and at the same time to bring us together.
Fria's new look inspires us to look at life differently, despite our age, with more fun and to be “Colorful People”. We need colorful people; people who enjoy joyful and memorable occasions. People who inspire others to embrace color. This is Fria's intention. A soft drink that identifies as colorful and authentic but also represents the characteristics of our “dushi Kòrsou”; abundance of colors, delicious food, great music, and joy. The perfect combination! "Colorful people" challenges us to enjoy the colorful and memorable moments of life while enjoying the delicious and unique flavors of Fria.
Place the Fria family next to each other and experience the power of color. Each flavor has its own color. In this way, Fria makes it easier for its customers to choose their favorite flavor to match the momentum.
Speaking of great music, Fria is also thrilled to have Tumba King 2023, Raey Lauffer as an ambassador.
Add color to your life and Bria ku bo Fria!
