WILLEMSTAD – After a decade, Coca-Cola has brought back its popular ‘Share a Coke’ campaign to Curaçao and Bonaire. This time, the names of local residents have replaced the iconic Coca-Cola logo on 20oz bottles of Coca-Cola Original Taste and Coca-Cola Zero Sugar. 

The featured names were selected in collaboration with Kranshi (Civil Registrar’s Office), who provided a list of the most popular first names in the region. In total, 200 different names are in circulation. To include those whose names were not selected, Coca-Cola Zero Sugar bottles also feature nicknames like “Tio,” “Mama,” and “Bestie.” Interestingly, the popular local term “Dushi” is missing, as it is a registered trademark with the Bureau of Intellectual Property. 

Marketing Manager Myrthe George-Verhulst indicated that the last campaign in 2015 was a major success, but Coca-Cola’s headquarters in Atlanta only recently granted permission again to print names on labels. 

Personalization & Weekend Roadshow 

For those who don’t find their name on a bottle, Coca-Cola is offering a customization option during a weekend roadshow, taking place every Friday through Sunday. Locations will be announced via Coca-Cola’s social media channels. 

Additionally, fans can get a personalized T-shirt by submitting five golden caps from locally produced Coca-Cola or Sprite bottles, along with a 15-guilder contribution. The T-shirts are printed locally by Mister and Miss Exclusive and can be picked up in Saliña or Santa Maria. 

Campaign Focus: Sharing and Celebration 

According to Coca-Cola, the campaign is centered on creating connection and celebrating meaningful moments. No specific studies have been conducted on its impact on brand recognition or sales. “This is truly one of those ‘Only Coke Can Do’ moments,” the company stated. 

To boost visibility, local artists and influencers will be engaged to promote the campaign. 

“We hope to inspire everyone to share a Coca-Cola with someone special in their life,” said George-Verhulst.